Joe rogan spotify deal length serial#
Joe rogan spotify deal length full#

Considering that Rogan has more than 8m subscribers on his YouTube channel - and who knows how many on various podcast platforms - they clearly see this as a gamble worth taking.Īnother, less extreme, version of the exclusivity deal is when platforms pay creators to stream their podcasts ad-free on their platform, but stopping short of full exclusivity.

This means they need around 650,000 Rogan fans to buy a premium account and stick around for a year in order to break even. In the UK, a Spotify premium account costs around £120 a year. The fact that they have insisted on exclusivity indicates that Spotify’s executives think their outlay will be dwarfed by the subscription fees paid by consumers to hear the show. Spotify have paid so much to get Rogan on their platform for one simple reason money. Podcasts take a lot of effort to create, and if this method means that more creators can get paid, I’m all for it.Ī way of driving subscriptions for platforms

In my opinion though, this is fair enough. If podcasting - typically a medium that is free to download for the consumer - moves into this territory, it will pass on more of the cost to the end user by hiding content behind a paywall. Look at Black Mirror’s move to Netflix from Channel 4, or the Great British Bake Off’s move from 4 to BBC One. If this kind of practice became commonplace, it wouldn’t be dissimilar to what happens on TV all the time where rights to popular programmes chance hands fairly frequently.

Joe rogan spotify deal length serial#

Now that Spotify have the exclusive rights to Rogan, what’s to stop, say, Apple waving a large cheque in the faces of the team that produce Serial and asking them for the exclusive rights to three more seasons? It’s not fanciful to think that this could be where the podcast industry is going in the next few years. It’s certainly easy to see that being the case. Independent podcasters typically rely on advertising in order to profit from their shows, but could the Rogan deal pave the way for other, similar deals? This is the largest deal of its kind in the podcasting world, and is not a typical revenue stream for content creators. According to the Wall Street Journal, Rogan will be paid $100m over the length of the multi-year licensing deal. The Rogan deal is something different though, an audio platform buying the exclusivity to a previously independent podcast. Companies like Spotify and Audible have both created their own exclusive shows, and many independent podcasters offer deals through sites like Patreon to allow their fans to hear exclusive content. Podcasts that are exclusive to a platform are not the norm, but they’re certainly nothing new.